INTRODUCING WILD
Our new collection marks the 13th anniversary and is set to be the last main collection from By Moumi. The name "Wild" was considered during the development of this idea. Looking back at the 21 collections preceding Wild, the team has explored a range of concepts, mostly personal yet surrealistic. For this collection, a broader theme emerged, beginning with an obsession with leopard print and embodying the wild spirit. At the same time, it embraces the idea that while it's perfectly normal for young girls to dream of being Amazonians—strong, powerful, beautiful—it’s equally natural for cats to dream of being felines of the wild.
Thus began the journey to acquire leopard prints. In a less obvious sense, patterns were crafted with the designer cats’ silhouettes hidden within the negative and positive shapes of the leopard spots and swirls. A few of these pairings can be layered over one another to create depth and dimension.
Check out the first drop - the Raduwa Capris, and the Big Sur Skirts from our SHOP, right now.
COLLECTIONS
ABOUT
A label born by accident, what started as a jest is now a brand that has been in business for a decade - all because of Choltida Pekanan’s Aby Blue, Moumi. Believing that she and Moumi speak the same language, Choltida sets up as a medium for Moumi and her larger-than-life ego. A graduate of St. Martins and trained under John Galliano, Dior and Marjan Pejoski, together they conquer to create. In turn, By Moumi personifies the shapes, attitude and instincts of her beloved feline companions.
Formerly known as SUPERSWEET x moumi, the brand now takes on a shorter name ‘By Moumi’, placing the emphasis on the fact that it's the Designer Cat who runs the show, along with two little helpers Myogi the Burmilla, and Kikilala the Snowshoe. Coinciding with moving from Bangkok back to London where they first started, the rebrand represents how they, and their beloved followers, have grown into a better and more responsible version of selves.
By Moumi’s muses are anyone from free-spirited rebels of fictional characters to real life heroes; a little grunge and a little psychedelic, a little twisted and a little graceful. All in all, the stories, meanings, and names always honour the music they are inspired by. Having been a music magazine editor and a big music fan in general, Choltida holds her roots close to heart - the Jagger girls inspire the style; Stevie Nicks, Kate Bush, and Courtney Love fuel the passion to create something for the anomalies. The secondary logo “by Moumi” below the triple M is modified from the late Janis Joplin’s handwriting as she epitomises the spirit of rock ‘n roll and Choltida’s favourite time and place - the mid 1960s Los Angeles.
What makes By Moumi extra is that it is a journal that is very personal to both Choltida and her cats. Prints designed are of Moumi, Myogi, and Kikilala in the context that are otherworldly yet real. Subtle as this may be, the very core of travelling the world and recording memories, to them, is something more spiritual than most people would experience. The idea of driving aimlessly into no man’s land without set destinations and plans appeals to them. More and more it has become an analogy to By Moumi as a brand - to live the bohemian life; walking into the unknown with the sense of not belonging anywhere. Maybe one is not meant to fit in, and maybe it is alright to never be comfortable wherever one is. The clothes are made for souls like these, these that are sort of weird, and these that are ethereally wonderful.
STOCKISTS
United Kingdom
Wolf & Badger
Coal Drops Yard, Stable St.
Kings Cross
London N1C 4DQ
T: +44 20 7229 4848
United States
Wolf & Badger
95 Grand Street,
New York
NY10013
T: +1 646 934 6601
Worldwide: online
Thailand: clothing and accessories
The Wonder Room
Siam Center 1F
Rama I Road
Bangkok 10330
T: +66 2 658 1000
Thailand: gifts and knickknacks
Daddy & the Muscle Academy
Siam Square soi 2
Rama I Road
Bangkok 10330
T: +66 84 667 7785
Loft
Siam Discovery 2F
Rama I Road
Bangkok 10330
T: +66 2 658 0328
Warehouse30
52, 60 Captain Bush Ln
Charoenkrung 30
Bangkok 10500
T: +66 88 244 2241
Loft
Icon Siam 3F
Charoen Nakhon 5
Bangkok 10600
T: +66 2 495 7000
Seek35
Seenspace Hua Hin
HuaHin Soi 35
Prachuap Khiri Khan 77110
T: +66 92 350 0035
Loft
Mega Bangna 1F Bangna-Trad Road Bangkok 10540
T: +66 02 105 1409
Tost and Found
Seenspace Thonglor
251/1 Soi Thonglor 13 Bangkok 10100
T: +662 185 2728
Loft
Paradise Park 2F
Srinakarin Road
Bangkok 10250
T: +66 2 780 2156-7