Glamour Under Duress: The Tortured Art of Foil Printmaking(The hotter the press, the closer to God.)

Some say beauty is effortless. They’ve never foil-stamped chiffon.

For this final main collection from By Moumi, we weren’t chasing trends—we were chasing something elemental. Something that shimmered with meaning. We wanted pieces that felt alive, tactile, impossible to look away from. And to achieve that, we turned to one of the most intricate and unforgiving techniques still practised by hand: foil printmaking. Not the factory kind. The rare kind—where heat, pressure, and human instinct create magic.

We found our match in a small, extraordinary workshop run by a woman whose hands seem to speak the language of foil. Alongside her devoted team, she took on what most would consider unprintable: chiffon and velvet (amongst others). Light as air, unpredictable, and fiercely uncooperative. Even getting these fabrics to lie still was a feat—getting foil to bond to them was something else entirely.

To make it happen, we had to reshape our entire process—cutting fabric in unconventional ways, knowing much would be lost just to allow the prints to exist. Pattern matching became a quiet casualty of the craft. Nothing about this was efficient, and that was the point. This labour-intensive technique was used solely for Wild—our finale collection, rich in leopard motifs and layered textures. It will never be repeated. This is our last roar, and we wanted it to echo.

This is what slow fashion really means. These pieces carry the weight of time, of effort, of devotion. They hold the fingerprints of the people who made them, and the spirit of a brand that always chose the harder path if it meant something beautiful. We hope these garments are worn boldly, loved deeply, and passed on—with their stories intact—for generations to come.